6 Rules for Social Media Use Before and During a Crisis

6 Rules for Social Media Use Before and During a Crisis

As is painfully well known to many companies that have endured crises, social media can be a troublemaker: An irate consumer posts a recording she captured of some impolite customer service she experienced from your company, and it’s being re-Tweeted ad nauseum. Or, a...
Six Guidelines for Ethical Crisis Communications

Six Guidelines for Ethical Crisis Communications

Acting and communicating ethically should be a daily priority for any organization. However, during a crisis, the stakes grow higher, and the ethical challenges of communicating both accurately and strategically can be very complicated. For example: How should...