Psychological Trauma – When You Become the Target

Psychological Trauma – When You Become the Target

On October 1, 2018, a shooter from the 32nd floor of the Mandalay Bay hotel opened fire upon a concert crowd fenced in a 15-acre open air lot. 1,100+ rounds were fired in a span of 10 minutes. 58 people died, excluding the shooter, 851 were injured of which 422 were...
VW and United Airlines: Lessons for Crisis Communicators

VW and United Airlines: Lessons for Crisis Communicators

They’ve weathered the storms, but could their crises have been avoided altogether? What lessons can crisis communicators draw from the recent VW “dieselgate” crisis and United Airlines’ spate of public relations disasters, most notably its violent removal of a...
6 Rules for Social Media Use Before and During a Crisis

6 Rules for Social Media Use Before and During a Crisis

As is painfully well known to many companies that have endured crises, social media can be a troublemaker: An irate consumer posts a recording she captured of some impolite customer service she experienced from your company, and it’s being re-Tweeted ad nauseum. Or, a...