Crises often develop in unpredictable ways. Responses need to be creative and crisis leadership and management teams resourceful. A crisis can smolder over time or it can be sudden and escalate rapidly. It is therefore the duty of the board of directors and senior leadership teams to ensure the organization is prepared at all times.
The engine that drives most organizations is the dedicated group of employees that manage day-to-day operations as well as the non-human assets that support them. More often than not, it is this front line of the business that initially responds to an unfolding situation and therefore needs to have the necessary resources and tools to ensure they’re ready.
Planning for and managing a crisis necessitates closely coordinating operations with communications to achieve the common goal of mitigating the impact. But crisis communications must go beyond ensuring operationally that first responders have an effective communications infrastructure.
With the complex landscape of cyber security constantly changing, organizations need to understand how they’ll respond when systems are breached and data is stolen and potentially made public. The corporate crisis team should have representation from information security as well as public relations to ensure everyone is on the same page during cyber incidents.