How COVID Changed Crisis Communications and Media Relations

How COVID Changed Crisis Communications and Media Relations

. When a crisis of any kind hits, the goal has always been the same: put it into the past as quickly as possible. You establish your organization as the most authoritative source of credible information about the crisis and you own its narrative by living the mantra...
Six Rules of Thumb for Effective Crisis Plans

Six Rules of Thumb for Effective Crisis Plans

In a crisis situation, speed of the operational response and clarity of initial communications, both internal and external, are essential.   A Crisis Preparedness Plan provides a structure and process that coordinates all levels of the organization and puts the...