by PreparedEx | Feb 3, 2022
Rule # 1 of Crisis Communications: Show Empathy — Be Human. They don’t care how much you know until they know how much you care. Going in front of the media during a crisis is a double-edged sword. On the one hand it affords the organization’s spokesperson a...
by PreparedEx | Feb 2, 2022
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Amazon Music | RSSIn episode 90 of the PreparedEx podcast, Rob discusses the Family Leason Officer (FLO) role with Moose Mutlow. Moose provides insight into search and rescue emergencies as a trained...
by PreparedEx | Feb 1, 2022
The communications professional should establish the organization as the most authoritative source of news about the crisis so the organization’s messages are more likely to be included in the coverage. Hiding from the media will always make matters worse. Engaging...
by PreparedEx | Jan 27, 2022
The Crisis Communications Plan as an essential component of the overall Crisis Plan. Many times during crises, employees are the most neglected stakeholder group. Having a comprehensive stakeholder list is important during an incident and crisis. Create yours today...
by PreparedEx | Jan 25, 2022
It is important that members of your crisis management team can work together during the Horizon Scanning process. Make this a regular activity (at least a few times a year). Some team members can and will have key information to be shared to...
