by David Kalson | Aug 1, 2016
As is painfully well known to many companies that have endured crises, social media can be a troublemaker: An irate consumer posts a recording she captured of some impolite customer service she experienced from your company, and it’s being re-Tweeted ad nauseum. Or, a...
by David Kalson | Jan 11, 2016
Is this type of cyber attack inevitable? Are we prepared? Veteran newsman, Ted Koppel, is gaining a lot of attention for his new book, “Lights Out: A Cyberattack, a Nation Unprepared, Surviving the Aftermath.” In it, Koppel convincingly argues that a cyber...
by David Kalson | Sep 1, 2015
When a crisis, such as a natural disaster, affects the public, social media will always come into play. While social media is an increasingly vital aspect of crisis communications, it usually does not exist on its own. Social media supplements and enhances...
by David Kalson | Jun 9, 2015
In the May 4th New Yorker, Malcolm Gladwell wrote an article called, “The Engineer’s Lament: Two ways of thinking about automotive safety.” To the engineer, Gladwell writes, a car’s safety lies on a continuum of extremes ranging from totally unsafe to completely safe....
by David Kalson | Dec 18, 2014
The Takata airbag crisis is a case study of how mishandled communications can transform a serious, but still manageable, product recall into what may very well become an ultimate catastrophe for the company. No one can say at this point if Takata will ever...