Mark Hoffman, who we interviewed this past summer for the PreparedEx Podcast, wrote a great article for the International Crisis Management Conference (ICMC), Ransomware as a Crisis.  In his article, Mark discusses the importance of cyber security in your crisis management program as well as the tool he developed, the Cyber Security Playbook, which walks the Crisis Management Team through the necessary steps to determine how to respond to an attack.

“The Playbook is based on the fact that there are several factors to consider when deciding how to respond to a ransomware attack. Will you pay the ransom? Will you notify law enforcement? Will you inform the public / media? Is there a specific privacy issue that requires notification of whatever privacy commission you report to? Do you need to notify customers? What are the risks to the business or to key employees (executives) associated with the attack? Let’s look at a couple of these questions a little deeper.”

Please click HERE to read Mark’s entire article.

About Jenny Svenstrup

Jenny Svenstrup is the Creative Manager at PreparedEx. Jenny is an accomplished graphic designer with 10+ years experience in corporate identity, print/web design, and custom graphics. Jenny, a native of Cape Cod, MA has worked in many fields over the years, from nursing to business management, and traveling the world as crew on sailing yachts. She began her design career freelancing in the New England area until she started JS Graphics and Marketing in 2008. She has worked successfully in both Spain as well as in the US, and has worked with a variety of clients from all over the world. Her speciality and passion are in photo manipulation/retouching, and custom computer graphics. Her creativity is fueled by an addiction to nature, travel, live music and her two young children. Jenny brings to PreparedEx her knowledge and experience to create true-to-life, realistic videos and visuals to the crisis exercises.

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