Being able to communicate during a crisis is essential for any organization. Understanding what to say and how to say it should be part of the crisis preparedness planning process. All stakeholders need to be addressed and your spokespersons should know what to say when the media request an interview. Have you ever considered being ambushed by reporters? What would you do? How would you respond? All these questions are answered in episode 20 of the PreparedEx podcasts series. Mike Lawrence, the Chief Reputation Officer of Cone Communications is interviewed in this first of two podcasts relating to crisis communications. In episode 21 we talk to another industry expert about crisis communications.
What not to do: